About CRA

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People

The CRA Partners

Behind our three partners is a team of over 200 retail professionals who’ve walked in our clients’ shoes. From former operators and merchants to technology specialists and project leaders, our consultants bring firsthand experience across every corner of retail. Guided by practice leads who oversee key disciplines, we combine deep expertise with a shared passion for helping retailers thrive.

Marty Whitmore

Managing Partner

Read Marty's Bio

Joe Romain

Partner

Read Joe's Bio

Sarah Pelton

Partner

Read Sarah's Bio

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Cambridge Retail Advisors

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