Cambridge Retail Advisors (CRA)

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Progress through Partnership

Retailers trust CRA to provide deeply experienced experts at every project stage, from strategy through selection, integration, customization, implementation, and support.

CRA's curated team of retail industry veterans will bring you and your brand up to today’s retail standards for technology, processes, and people. It's what we call Retail 3.0

Scroll to see some of the amazing brands our consultants have helped recently and throughout the years.

Map of CRA booth at Retail Systems 2025Learn What to Expect at CRA's Booth 1734

Strategy

‍At Cambridge Retail Advisors, we specialize in crafting retail strategies that drive success. Our approach is tailored to meet your unique business goals, ensuring you stay ahead in the competitive retail landscape.

With CRA, it's not just about facing today's challenges; it's about preparing for tomorrow’s opportunities—and going for it.

Partner with us to develop retail strategies that not only resonate with your market but also set a solid foundation for future growth.

Explore Strategy at CRA

Selection

Discover the power of experienced systems selection with Cambridge Retail Advisors. Our expertise transforms the way retailers choose their technology, ensuring impactful, strategic solutions tailored to your unique business processes and needs.

Imagine a world where every system you implement not only aligns seamlessly with your operational goals but also propels your business towards unprecedented success.

With CRA, that world is a reality. Let's transform your retail world together, selecting systems that drive efficiency, growth, and customer satisfaction.

CRA's Selection Services

Implementation

CRA's expertise lies in bringing retail strategies and systems to life, ensuring they are flawlessly integrated into your business operations.

With a smooth transition, new solutions fit perfectly into your existing processes, enhancing efficiency and customer experience alike.

With CRA, implementation is more than just execution; it’s about transforming your retail vision into tangible results.

Together, let's implement solutions that not only meet but exceed your expectations. And, most importantly, the expectations of your customers.

Implementation with CRA

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Retail Strategy and Implementation Experts

‍At Cambridge Retail Advisors (CRA), we understand the unique challenges facing retail decision makers. We know. We've been in your shoes. Partner with us for key projects that affect store performance, supply chain flow, online—essentially anything that leads to happier customers for your brand.

Cambridge Retail Advisors

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Ken Morris

Ken's love for all things retail began when he worked at Macy's years ago and continued through his work in retail consulting, at Deloitte, CFT Consulting, Boston Retail Partners, and our most recent journey Cambridge Retail Advisors. He had an impact on countless retail brands and thousands of people in the industry.

We are proud of our strategies, work ethic, and the retail, online, and restaurant companies we work with.

See More CRA Clients

Read CRA's RetailWire Comments

‍Need quick insights into what's happening with leading brands—and our take on it? Check out the latest RetailWire Insights now.

“Whether we're serving clients as CRA or BRP or even way before that as CFT, we put retail industry veterans in the driving seat on every project.”
a profile headshot of Ken Morris
Ken Morris

Managing Partner, CRA

“There's a reason — actually, lots of reasons — I moved from the client side to the delivery side of the retail success equation.”
a profile headshot of Marty Whitmore
Marty Whitmore

Managing Partner, CRA