A market opportunity assessment combines data and industry insight to determine the feasibility of launching a new product or entering a new market.

We have conducted comprehensive assessments for hardware vendors, software vendors, investors, and entrepreneurs seeking insights on the market potential for new products and solutions for the retail industry. Our proprietary research can help you evaluate many factors including the target market and market size, competitive landscape, revenue models, solution requirements, market entry strategies, and more.

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Benefits of working with Cambridge Retail Advisors

• Experienced resources gather insightful market data by leveraging executive relationships with retailers and vendors across the retail landscape
• Awareness of trends and innovations from multiple retail segments

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Examples of our market opportunity assessment work

• Assisted a major POS device manufacturer assess the market for self-checkout technology. Developed the go-to-market strategy for the US market by analyzing market trends and the current and future competitive landscape
• Retained by multiple private equity investors to assess potential investments in retailers and vendors targeting the retail segment

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