Will expanded fresh and frozen food selection drive Target’s pickup business?
This is a winning strategy for Target. I happened to be shopping there yesterday and was surprised at the quality, the selection (they actually had bleach) and the price. There is clearly a move to BOPAC which won’t be toggling back after this pandemic. In a recent survey by Cambridge Retail Advisors 56 percent of C-level executives feel that it is likely or very likely that consumers will move exclusively to BOPIS or BOPAC. The challenge will be to integrate pickup within the footprint as the walk-around fulfillment model of folks like Instacart is broken, causing too much congestion and extended shopping time due to picker/customer interaction. Micro-fulfillment is one answer to this problem in a dark or semi-dark (hybrid) store environment.