Will battery power energize retailing performance?
I believe that battery power and 5G will finally deliver the promise of real-time retail. We have been mired in a 50-year-old paradigm where we are constantly looking at yesterday’s data. Inventory is through last night not now/today/this minute so we constantly disappoint our customers on their journey. We limit the creativity of our marketing so we communicate with them when they are not in the store rather than real time where we can make a difference. I’m sick of ridiculously long receipts that promise a discount or reward on my NEXT trip. With longer battery life and 5G we will be able to revolutionize the customer journey to be whatever we and our customers want. Whether it is social significance, sustainability, environmental impact or diversity of a customer’s journey we will be able to bring that journey to life by leveraging these enabling technologies.