Flipping the Script: Transforming the Store to a Stage

​Despite a disastrous start to the new decade, the physical store will endure. Data shows that an overwhelming number of consumers prefer to shop more frequently at brick-and-mortar than online stores and dine in restaurants than order take-out or delivery. However, in a post-pandemic world, the new expectations and shopping behaviors of consumers will push operators to adopt creative new strategies to combat consumer fears and address their new expectations. The new Cambridge Retail Advisors (CRA) white paper, Flipping the Script – Transforming the Store to a Stage, provides insights and strategies for retailers and restaurateurs to adapt to consumers’ expectations for entertaining shopping and dining experiences.