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Ken Morris Joins Cambridge Retail Advisors as Managing Partner to Strengthen the Leadership Team and Accelerate Growth


PRESS RELEASE: July 14, 2020

Boston, MA – July 14, 2020 – Cambridge Retail Advisors (CRA), founded in November 2019, announced today that Ken Morris, retail industry leader for more than 40 years, has joined its leadership team as a managing partner. Ken brings extensive retail operations and information technology (IT) experience to the team. His entrepreneurial and leadership experience in launching consulting and software companies, building talented teams and accelerating growth will be a tremendous asset to CRA.

“Ken Morris is a retail industry thought leader and we are delighted to have his leadership on our team,” said Marty Whitmore, managing partner at CRA. “Ken’s retail expertise and leadership were instrumental in the success of Boston Retail Partners and CRA will benefit from his proven consulting model and project methodologies. We look forward to building the CRA team and improving the success of retail and restaurant organizations, especially during this challenging time.”

“I am excited to join the CRA team to continue the momentum they have established in the past nine months,” said Ken Morris, managing partner at CRA. “Leveraging CRA’s best practices for strategy, selection, and implementation projects, I look forward to seeing the success our clients achieve. I am passionate about making our clients’ success our mission.”

Prior to joining CRA, Ken was co-founder and principal at Boston Retail Partners (BRP) where his leadership rapidly scaled the team to help hundreds of retailers optimize their IT and operations. BRP was acquired by EarthLink in 2016, which was later acquired by Windstream in 2017. Previously, he was CEO and President of LakeWest Group and founder of CFT Consulting and CFT Systems, a retail software company. Earlier in his career, he held retail information technology executive positions at Lord & Taylor, Filene’s (Macy’s), Talbots, Stop & Shop Supermarket Company, and Sears. His experience is with strategy, selection development and deployment of retail management systems and processes.

About Cambridge Retail Advisors

Cambridge Retail Advisors (CRA) is an innovative and independent retail store and restaurant consulting firm dedicated to providing superior service and enduring value to our clients. CRA combines its consultants’ deep retail store and restaurant business knowledge and cross-functional capabilities to deliver and implement client specific strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their maximum business potential. CRA’s consulting services include:

Strategy                                                Business Intelligence               Business Process Optimization  

Point of Sale (POS)                                Mobile POS                             Store Systems and Operations

Payment Security                                  CRM                                       Customer Experience & Engagement

Order Management                              E-Commerce                           Merchandise Management

Unified Commerce                                Supply Chain                          Micro-fulfillment

For more information, visit:

Cambridge Retail Advisors

Press Contact:

Marty Whitmore

(508) 328-3323