Chain Store Age – 06/18/20
A new Cambridge Retail Advisors (CRA) report recommends that brick-and-mortar retailers think beyond BOPIS to gain customer trust.
According to “Flipping the Script,” a white paper from CRA, the physical store will endure the COVID-19 shutdown. However, as retailers reopen brick-and-mortar stores, CRA recommends they ensure customer confidence and loyalty with the following innovative shopping features.
- Curbside pickup
- Digital technology and lockers
- Exclusive shopping hours
Read Full Article: Four innovative services to drive customer traffic post-COVID-19