Four innovative services to drive customer traffic post-COVID-19

Chain Store Age – 06/18/20

A new Cambridge Retail Advisors (CRA) report recommends that brick-and-mortar retailers think beyond BOPIS to gain customer trust.

According to “Flipping the Script,” a white paper from CRA, the physical store will endure the COVID-19 shutdown. However, as retailers reopen brick-and-mortar stores, CRA recommends they ensure customer confidence and loyalty with the following innovative shopping features.

1. Curbside pickup
2. Digital technology and lockers
3. Exclusive shopping hours 

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