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Whitepaper

FLIPPING THE SCRIPT ​TRANSFORMING THE STORE TO A STAGE

The Role of Stores and Restaurants is Evolving to Meet New Consumer Expectations for a Theatrical Experience.

​Despite a disastrous start to the new decade, the physical store will endure. Data shows that an overwhelming number of consumers prefer to shop more frequently at brick-and-mortar than online stores and dine in restaurants than order take-out or delivery. However, in a post-pandemic world, the new expectations and shopping behaviors of consumers will push operators to adopt creative new strategies to combat consumer fears and address their new expectations. The new Cambridge Retail Advisors (CRA) white paper, Flipping the Script – Transforming the Store to a Stage, provides insights and strategies for retailers and restaurateurs to adapt to consumers’ expectations for entertaining shopping and dining experiences.

The Flipping the Script – Transforming the Store to a Stage white paper outlines the ways consumer expectations will now require retailers to:

  • Offer compelling reasons to return to brick-and-mortar stores
  • Provide convenient, safe and contactless transactions
  • Ensure continuity of product supply
  • Leverage emergent technologies


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Whitepaper

Flipping the Script – Transforming the Store to a Stage