The advent of digital commerce has given today’s customer unprecedented power. Eager shoppers can now purchase the specific goods and services they want, when they want, wherever they may be. With the rise of mobile devices, consumers are more well-informed than ever before with everything at their fingertips or a click away. A seamless shopping experience across channels is not simply wishful thinking anymore – it is the expectation. If you cannot deliver what consumers expect, your competitor surely will.