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Our Expertise is

Customer Relationship Management

We help you create and implement a successful CRM, customer data platform (CDP) and loyalty strategy.

In today’s changing retail landscape, CRM, CDP and loyalty programs play an important role in driving business. Customers not only expect exceptional customer service, but also to be recognized for loyalty to the brand. This requires the retailer to recognize the customer as soon as they enter the store or website and offer a seamless experience throughout every interaction with the brand. If your customer’s expectations are met, it leads to a larger share of wallet and continued brand loyalty.

Our Strategy & Planning Approach

Discovery
Phase

Direction
Setting

Future State Design

Transformation Planning

Your business needs the right tools, but deciding which systems and processes are right for you is an overwhelming task. CRA helps you not only create and implement a strategy for CRM, CDP and loyalty, but also choose the technology that is right for your business and successfully implement the solution and new processes.

Personalization is Key

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Customer Expectation
68% would choose a store that offers personalized promotions over a store thatdoesn't.
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Customer Expectation
31% are likely to shop at a store that offers product reccomendations based on social media activity.
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Retailer Opportunity
45% of Stores are focused on improving personalization across channels.
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Retailer Opportunity
68% of stores need to improve their ability to utilize customer insight to meet expectations

CRA’s experienced consulting team helps retail and restaurant organizations:

Strategy

Businesses often come to us with a problem within their systems, without knowing exactly how to identify, isolate and resolve it.

Strategy

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Evaluation

A selection engagement is a formal evaluation and selection of technologies and strategies that suit your needs.

Selection

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Implementation

We help you implement your new strategy, process or technology utilizing our experience in management and execution across hundreds of retail projects.

Implementation

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Related Resource

​COVID-19 IMPACT STUDY

83% of C-level executives feel that Retail and Dining will be changed forever.

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