I think it makes perfect sense for Dick’s to enter the off-price sporting goods business. They are creating a new space and have little or no competition. The history of off-price success following an economic downturn has been well documented so what better time to launch this concept. Many sporting goods retailers have been disintermediated by the vendor community which leaves Dick’s as almost the last chain standing. To remain standing they must reinvent themselves and this is a great start at exactly the right time.