The New Playbook for Retail Stores

Brick-and-mortar shopping has changed a lot during the COVID-19 pandemic. As retailers look to the future, they should expect many of those changes will likely be permanent. See comments from John Rohland, VP at Cambridge Retail Advisors.

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Four innovative services to drive customer traffic post-COVID-19

A new Cambridge Retail Advisors (CRA) report recommends that brick-and-mortar retailers think beyond BOPIS to gain customer trust. According to “Flipping the Script,” a white paper from CRA, the physical store will endure the COVID-19 shutdown. However, as retailers reopen brick-and-mortar stores, CRA recommends they ensure customer confidence and loyalty with the following innovative shopping features.

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Do retailers need a chief health officer?

Retailers and restaurants should consider creating a c-level position focused on public health to address pandemic-related concerns, according to a new study. “Customer experience and employee satisfaction are more dependent on enhanced protection protocols than ever before,” wrote Cambridge Retail Advisors.

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Retail will be changed forever, according to new survey results

Most executives feel that retail will be changed forever in the wake of the pandemic, according to a recent survey by Cambridge Retail Advisors, a nationwide retail consulting firm. “Companies have quickly adapted their customer journeys and processes to respond to new expectations and safety requirements,” said Marty Whitmore, managing partner at Cambridge Retail Advisors.

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