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CRA Blog

Will battery power energize retailing performance?

I believe that battery power and 5G will finally deliver the promise of real-time retail. We have been mired in a 50-year-old paradigm where we are constantly looking at yesterday’s
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Ken Morris Joins Cambridge Retail Advisors as Managing Partner to Strengthen the Leadership Team and Accelerate Growth

Boston, MA – July 14, 2020 – Cambridge Retail Advisors (CRA), founded in November 2019, announced today that Ken Morris, retail industry leader for more than 40 years, has joined its
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Will Boomers and Gen X keep shopping online post-pandemic?

I don’t think we will see a return to pre-COVID-19 shopping habits. People are very concerned with staying healthy and don’t want to risk infection needlessly. We need to do
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Has the pandemic changed shopping behaviors forever?

This is an interesting question and I believe it is and will be an age-specific response. Generally my thought is that the older population (those 40 years old and up)
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Will Wegmans need a post-pandemic makeover?

I believe Wegmans should trim assortments and switch some stores to a semi-dark model with robotic pick and pack capabilities for customer pickup. Micro-fulfillment in a store footprint is the
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Will a smaller Macy’s be a better Macy’s?

This is a smart move by Macy’s. The reality is that they have A, B, C and D stores with the grades denoting exactly how they perform. Macy’s needs to
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Will expanded fresh and frozen food selection drive Target’s pickup business?

This is a winning strategy for Target. I happened to be shopping there yesterday and was surprised at the quality, the selection (they actually had bleach) and the price. There
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Getting your associates ready to reopen stores

I would be sure to teach them how to deescalate conflict with irate customers. We are seeing a rash of angry customer moments as we start to reopen. Problems with
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