Will battery power energize retailing performance?

I believe that battery power and 5G will finally deliver the promise of real-time retail. We have been mired in a 50-year-old paradigm where we are constantly looking at yesterday’s data. Inventory is through last night not now/today/this minute so we constantly disappoint our customers on their journey. We limit the creativity of our marketing so we communicate with them when they are not in the store rather than real time where we can make a difference. I’m sick of ridiculously long receipts that promise a discount or reward on my NEXT trip. With longer battery life and 5G we will be able to revolutionize the customer journey to be whatever we and our customers want. Whether it is social significance, sustainability, environmental impact or diversity of a customer’s journey we will be able to bring that journey to life by leveraging these enabling technologies.

Ken Morris Joins Cambridge Retail Advisors as Managing Partner to Strengthen the Leadership Team and Accelerate Growth

Boston, MA – July 14, 2020 – Cambridge Retail Advisors (CRA), founded in November 2019, announced today that Ken Morris, retail industry leader for more than 40 years, has joined its leadership team as a managing partner. Ken brings extensive retail operations and information technology (IT) experience to the team. His entrepreneurial and leadership experience in launching consulting and software companies, building talented teams and accelerating growth will be a tremendous asset to CRA.
 “Ken Morris is a retail industry thought leader and we are delighted to have his leadership on our team,” said Marty Whitmore, managing partner at CRA. “Ken’s retail expertise and leadership were instrumental in the success of Boston Retail Partners and CRA will benefit from his proven consulting model and project methodologies. We look forward to building the CRA team and improving the success of retail and restaurant organizations, especially during this challenging time.”
 “I am excited to join the CRA team to continue the momentum they have established in the past nine months,” said Ken Morris, managing partner at CRA. “Leveraging CRA’s best practices for strategy, selection, and implementation projects, I look forward to seeing the success our clients achieve. I am passionate about making our clients’ success our mission.”
 Prior to joining CRA, Ken was co-founder and principal at Boston Retail Partners (BRP) where his leadership rapidly scaled the team to help hundreds of retailers optimize their IT and operations. BRP was acquired by EarthLink in 2016, which was later acquired by Windstream in 2017. Previously, he was CEO and President of LakeWest Group and founder of CFT Consulting and CFT Systems, a retail software company. Earlier in his career, he held retail information technology executive positions at Lord & Taylor, Filene’s (Macy’s), Talbots, Stop & Shop Supermarket Company, and Sears. His experience is with strategy, selection development and deployment of retail management systems and processes.