A new Cambridge Retail Advisors (CRA) report recommends that brick-and-mortar retailers think beyond BOPIS to gain customer trust. According to “Flipping the Script,” a white paper from CRA, the physical store will endure the COVID-19 shutdown. However, as retailers reopen brick-and-mortar stores, CRA recommends they ensure customer confidence and loyalty with the following innovative shopping features.Continue reading
Retail and food sales jumped a record 17.7% in May compared to April, according to figures from the U.S. Census Bureau, a hopeful sign of a recovery from the ongoing effects of the COVID-19 pandemic, after tanking an adjusted 16.4% in the March-to-April period.Continue reading
The new Cambridge Retail Advisors (CRA) white paper, Flipping the Script – Transforming the Store to a Stage, provides insights and strategies for retailers and restaurateurs to adapt to consumers’ expectations for entertaining shopping and dining experiences.Continue reading
FLIPPING THE SCRIPT TRANSFORMING THE STORE TO A STAGE
The Role of Stores and Restaurants is Evolving to Meet New Consumer Expectations for a Theatrical Experience.
Despite a disastrous start to the new decade, the physical store will endure. Data shows that an overwhelming number of consumers prefer to shop more frequently at brick-and-mortar than online stores and dine in restaurants than order take-out or delivery. However, in a post-pandemic world, the new expectations and shopping behaviors of consumers will push operators to adopt creative new strategies to combat consumer fears and address their new expectations. The new Cambridge Retail Advisors (CRA) white paper, Flipping the Script – Transforming the Store to a Stage, provides insights and strategies for retailers and restaurateurs to adapt to consumers’ expectations for entertaining shopping and dining experiences.
The Flipping the Script – Transforming the Store to a Stage white paper outlines the ways consumer expectations will now require retailers to:
- Offer compelling reasons to return to brick-and-mortar stores
- Provide convenient, safe and contactless transactions
- Ensure continuity of product supply
- Leverage emergent technologies
Download and read the full report to see the complete insights.
Retailers and restaurants should consider creating a c-level position focused on public health to address pandemic-related concerns, according to a new study. “Customer experience and employee satisfaction are more dependent on enhanced protection protocols than ever before,” wrote Cambridge Retail Advisors.Continue reading